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In this episode you’ll also learn about: the 3 main categories of software and which one newbie software entrepreneurs should focus on first how to “get the word out” when you’re just getting started and have a limited budget use strategic alliances and joint ventures to grow your business and much more.
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I think Rob is a good model for anyone wanting to shift from full time employment to full time entrepreneur. Each advance he made in marketing software better allowed him to first go part time at his job and then to finally quit and dedicate his time to building his software business. Rob illustrates how to market software by using his own experiences, which I think is really useful since he used software to get control of his Time, Income and Mobility. This is one of my favorite topics to discuss and having someone as smart and successful as Rob to talk to made me forget about the time so this one last just over an hour, but is well worth it if you sell software or are thinking about getting into the software industry. Join The Forge: A Group Of Entrepreneurs Creating A Life While Building A Business bit.ly/entertheforge New Training: How To Scale Your Business If you want to get in-depth training on operating and scaling your business check out The Bootcamp: /bootcamp/ĮFFECTIVELY MARKET PLUGINS, DOWNLOADABLES & SOFTWARE AS A SERVICE Rob Walling of Startups For The Rest Of Us joins the show again to talk about marketing software. We want to take non-tech companies into the process that is revolutionizing tech startups. Lots of businesses start with, “Wouldn’t this be cool?” or “I can do X better than those companies.” Well, the process of starting up has evolved and Johan and I decided to introduce you to Customer Development. Said that way it seems logical - why would anyone make a solution and then try to find a problem for it to solve? Most entrepreneurs take the solution first approach to starting a business - it’s better known as Building a Better Mousetrap. It turns traditional product development on its head by focusing on identifying the core problems a market has before creating solutions. Enjoy your Foolish Adventure, Tim “Kiss My App” Conley Join The Forge: A Group Of Entrepreneurs Creating A Life While Building A Business bit.ly/entertheforge New Training: How To Scale Your Business If you want to get in-depth training on operating and scaling your business check out The Bootcamp: /bootcamp/ĪKA: CUSTOMER DEVELOPMENT FOR THE REST OF US Customer Development is a lean startup methodology that is transforming how tech companies create their products. I’m probably going to bring Jesse back for a part two since there was so much more for us to cover. Listen in as we cover some pitfalls of hiring developers and what you should do to have a successful outcome when working with a developer. HOW TO BUILD AN APP IF YOU’RE NOT A PROGRAMMER: LESSONS FROM A SOFTWARE DEVELOPER I invited my friend and mastermind member, Jesse Lawler of Evil Genius Technologies, to come on the Show to answer a question I get frequently in my inbox, “How do I make an app if I’m not a programmer?” Jesse is in the business of making apps for other companies and for himself so I reckoned he would be able to tell us what process we should take to get our ideas turned into apps.
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